Fix Your Lead-Quality Filter
Define what a marketing-qualified lead looks like for your business, then update your Identify activities so the right people raise their hands and the wrong ones don't.
A steady stream of ideal-fit leads who already trust you—instead of a mix of good and poor-fit prospects that waste time and energy.
Why This Project Matters
Most business owners think they have a lead problem… but even if they got 10x more leads, it wouldn't fix anything.
That's why tactics like ads, opt-ins, funnels, and outreach often fail to deliver consistent sales: because the problem isn't a lack of leads—it's a lack of a filter. Without one, you end up with leads that don't convert because they aren't the right fit, a sales process that feels unpredictable and exhausting, and a business stuck in a feast-or-famine cycle.
Your top priority should be the people who actively want your help. This project is about building the filter that gets you there: a clear definition of what a marketing-qualified lead looks like, applied at the point where people first raise their hands, so the right people move forward and the wrong ones don't.
Milestones
- Week 1: Recent leads reviewed to identify high-fit vs low-fit patterns
- Week 2: Clear definition of a qualified lead agreed and documented
- Weeks 3–4: Lead entry points updated to surface fit early
- Week 5: New leads reviewed using the updated filter
- Week 6: Lead filter refined and ready for consistent use
- Post-mortem: Project review and next steps defined